YANKIRAFESTİVALİ
Concept work. Line-up announcements, ticket phases and a logo that fills up
- Type
- Concept work
- Sector
- Music festival
- City
- Kandıra, Kocaeli
- Slogan
- “Two days of live music on the beach.”
How it works
We set up the Instagram account for a two-day summer festival on the Kandıra coast. The posts follow the festival calendar. Early-bird tickets come first, then the line-up, phase one, the campsite and the shuttle times.
The logo fills up with the same calendar. During early-bird sales 30% of the letters are filled, 60% once the line-up is out, and all of them in festival week.
We announce the line-up by day in one post first, then give every act its own post. Stories remind people of the line-up and the last two days of early-bird tickets. The 14-second reel reveals the line-up day by day on the beat and ends on the ticket link.
Yankıra is a concept festival. Artist names, dates and ticket details are sample data.
Post series
Six posts. Each series has its own layout, so anyone scrolling the profile can tell the series apart at a glance.
Stories and reel
The reel has sound. Tap it to play.
Credits. Footage: Pexels licence. Music: Kevin MacLeod (incompetech.com), “Voxel Revolution”, CC BY 4.0.