KUVVETRAKULÜP

Concept work. A weekly class schedule, technique posts and spots-left stories

Type
Concept work
Sector
Strength and kettlebell gym
City
Düzce
Slogan
“Strength training for every level.”
Concept workGym, class video

How it works

We set up a weekly posting system on Instagram for a strength and kettlebell gym in Düzce. Every Sunday the next week’s class schedule goes up. Each class type has its own colour, kettlebell pink, strength blue.

Technique posts explain the swing and the deadlift in three rules each. Coaches introduce themselves, and the new term’s timetable fits on one page.

Stories show how many spots are left in the evening classes. In the 10-second class video the day and time are on screen, and the cuts land on the beat.

Kuvvetra is a concept brand. Class times, the coach’s name and the address are sample data.

Post series

Six posts. Each series has its own layout, so anyone scrolling the profile can tell the series apart at a glance.

This week’s class schedule: every class at 6.30 pm, each day in its own colour
SundaysThis week’s schedule
Technique post: 3 rules for the kettlebell swing
Technique3 rules for the swing
Coach introduction: kettlebell coach, Monday, Wednesday and Friday 6.30 pm
CoachesKettlebell coach
Technique post: 3 rules for the deadlift
Technique3 rules for the deadlift
New term timetable: kettlebell basics 6.30 pm, strength 7.30 pm, conditioning 11 am, mobility 10 am
New termStarting 2 November
Gym post: Beyciler Mahallesi, weekdays 7 am–10 pm, weekends 9 am–6 pm
The gymBeyciler, central Düzce

Stories and reel

The reel has sound. Tap it to play.

Story: 3 of 12 spots free in today’s 6.30 pm strength class
StorySpots left, strength 6.30 pm
Story: kettlebell basics tonight at 6.30 pm, 45 minutes with a coach
StoryTonight, kettlebell basics
Reel · 10 sClass video, with sound

Credits. Photos and video: Pexels licence (cottonbro studio, Tima Miroshnichenko and others). Music: Kevin MacLeod (incompetech.com), CC BY 4.0.